Advertising : A Key To Success!

Consider a job interview, where the way you present yourself; your gesture, talking skills all sum up to the way you ADVERTISE yourself. Cracking an interview and finally landing up with a job depends upon the way you sell yourself!

Advertising is actually the key to success…It’s important to let people know who you are and about your business/company, just the same way as a product, to help you prosper. The modern age runs on the wheels of advertising. Getting a job needs you to advertise yourself, for launching a new product you need to advertise, setting a new business/shop you need to advertise and so on! Thus advertising has become an integral part to be successful in every step of your life.

Rightly said by William Bernbach, ‘Good advertising does not just circulate information. It penetrates the public mind with desires and belief.’ Advertising is how a company encourages people to buy their products, services or ideas. There are many forms of advertising- from traditional aspect to the latest digital medium, advertising is a form of marketing communication used to promote or sell a product or service. Word of mouth forms a common method of advertising; though in a small scale. Word of mouth helps to create a buzz among the consumers. For example, the special tea of a particular shop or samosa of a sweet shop gets advertised mainly through word of mouth. But in large scale and for consumer product word of mouth is not enough.

Advertising is influenced by our emotions by techniques and targeting the audience according to who we are. Emotions are influenced by things like occupation, beliefs, personality, self esteem, lifestyle, relationships, friends, how we look and what we wear. Advertising uses methods that attract attention.

Rightly put by the Ad Guru- David Ogilvy that ‘ A good advertisement is one which sells the product without drawing attention to itself.’ No matter how creative advertisement you make, it is not a good ad (short form of advertisement) unless it sells the product. The ultimate goal of any company / brand is to sell its product or services. Nowadays, an ad is said to be perfect and good if it increases the sale of the brand.

Through your advertising style, you let your target audience know why they should buy your products as against to your competitor’s ones. You have to bring out the difference.

World’s most known and favourite drink brand Coke, still spends billions of dollars on its advertising just to keep their name in the minds of the consumers. It will not be wrong if we say that advertising is the liaison between consumer and manufacturer.

It’s a perfect time for each and every company to go with the word called advertising, try to break the jinx and do something completely new… to become successful.