Advertising posters are used by small businesses. A poster has a visual design, images, and copy. It provides a message intended to promote brand awareness or call attention. A poster has many advantages.

Flexible size

Posters are printed in various shapes and sizes. A letter-sized poster allows sending the poster as a mailer, or fit it on bulletin boards. For greater visual impact and design flexibility, a large poster size with an impressive colour scheme has a better chance to grab attention.

Distribution Flexibility

Posters allow for flexible distribution or placement. Companies have specific bulletin areas for public postings. Promote events by putting up posters, gain the potential for repeat exposures and improved brand recognition in secure and visible spots.

Long-term Exposure

Posters have 24/7 accessibility and a long shelf life compared to other print options. A newspaper subscriber throws away the paper after one reading. In the right location, the poster remains for days, weeks, months or years, depending on the timeliness of the message. A poster is available to reach readers at all times. On a well-lit lamp post, connect with passers-by at 6 a.m. or midnight. In a 24-hour business, the availability of message is longer.


Advertising posters are affordable with a high return on investment – more than newspaper and magazine ads. With a team of interns or hourly workers, the distribution cost is less. Compare the costs and the longevity of the message to the price for a small box ad in a newspaper, the value becomes clear.

A&M Communication suggests the idea of posters for small businesses as they carry several merits. In fact, the agency has done great communication through posters for its clients in the past. Even today, posters with a creative look and appearance fare well in getting the intended message across to the masses at a much lower cost. For products or service meant for mass consumption, posters are a desirable option.