Misconceptions about Digital Marketing

We know that, Digital Marketing has been around for almost two centuries now. May be in terms of marketing, it’s a fairly short period of time. But with the latest changes and pitfalls taken into consideration, it is growing every day. And being fully aware of the misinformation and myths, we, A&M Communication are growing with it. Just to ensure that our brands grow, successfully in a digitally correct manner.

But is it just enough to be aware of the pitfalls, misinformation or myths?

No. It’s time that we understand them, to dispel them and grow, helping our brands to grow along with us.

Therefore we have enlisted the myths and misinformation about digital marketing.

Read on to find out.

Myth 1:  Digital Marketing is not all business cure!

There is no denying that, in this digital era, people largely depend on the internet for any information related to maybe a movie, book, or lifestyle products, for that matter. But, it is wrong to think, in this strongly technologically and digitally driven age, digital marketing is all cure for business needs.

Digital Marketing certainly is a very important and an integral part for brand strategy and media planning activities, but we, A&M Communication, as marketers still believe that, there is no better form of advertising than the word of mouth, that traditional marketing can never become obsolete.  Moreover, billboards, newspaper or magazine ads still largely influence the buying decisions of people.

And when we say 360-Degree creative agency, we try to mix that traditional along with the digital form of advertising to get the best results for our brands

Myth 2: Digital Media Marketing is Free and there’s nothing to lose 

Once the business gets marketed on social media channels or any other digital medium it’s not that there is nothing else to do or there’s nothing to lose. We, A&M Communication as a growing digital marketing agency know that keeping a track of the performance is very crucial. And it is significantly important to keep a track of what’s happening on all the channels, so as to check if the set social media or online budget is being used effectively or efficiently or not?

That’s because, digital media may not involve any financial investment at the initial stage, and these free techniques can be implemented to get primary results. But their service, which allows more reach and leads to increase brand awareness, cannot be denied and must be taken seriously.

Moreover, from the little experience that we have gathered in the past few years, we would always say that, a very nominal investment can bring good results. However, with a routine digital marketing plan, which involves setting a correct demographic to know the rightful target audience is how we get there. Mostly to attract a lot of traffic not just on the social media pages but also on the web-pages.

Myth 3:  More the Traffic, Better the Website

Yes, sure a good number of visitors on website means, business has reached a large number of potential customers. But, that does not mean that each visitor is a converted customer. Increasing traffic of a website means a digital marketing effort to not just deliver maximum traffic to the website, but deliver well-targeted traffic too. Undoubtedly, traffic to a website is essential.  But more traffic means better website, is purely a misconception about digital marketing.

Myth 5: SEO Practice is a thing of past

SEO, especially On-Page SEO, which means working with Meta tags and SEO-friendly contents is the most important digital marketing activity for Google and other search engines. Yes. That’s because Search Engines are the places, where users search for information for brands, products and services and here SEO plays a major in getting ranks and traffic for the website. Therefore, again SEO Practice is a thing of past is just another misconception about digital marketing.

Myth 4: Any Website stuffed with content is a good website

Stuffing any website with senseless contents is not the right method to build high-ranking website. This rather, is a bad practice and does more harm. The whole focus should be on quality and relevant content, which is likely to attract number of website visitors.

Myth 5:  No need of the website, when there’re social Media?

Keeping in line with the myth that, social media is a great marketing tool, it should better be understood  that, without a website, in this high technology-driven industry, where most viewers or buyers, purchase their products or services online, every digital marketing strategy should be focused on bringing  the traffic to the website. And updating your website with something new every day to make it look attractive is necessary to really face tough competition out there.

Myth 6: Digital Marketing is all Social Media Marketing

Social Media Marketing is using all the social media platforms to promote a brand and bring traffic to the website. And that is only treated as a sub-sect of digital marketing, which basically is marketing of products and services using any form of digital medium. Could be computers or mobile phones. Therefore, both the terms cannot be interchangeably used. And Digital Marketing is all Social Media Marketing is nothing but a misconception

Are you aware of any other misconceptions about digital marketing? Tell us in the comments below