In this modern internet era, when there are lots of people searching for products and services on-line, a website definitely matters; to not only the potential customers, but it matters a lot for digital marketing companies, like ours. And when it comes to ranking high in search and making websites of brands responsive everywhere (whether computer or on mobile), along with the constantly changing SEO strategy, we, A&M Communication, as a growing digital marketing company will certainly need an entire team around us to develop a plan that will find the right keywords to optimize contents for our business growth.

SEO Strategy 1:  Determining Keywords – The Building Blocks for SEO

SEO is there to rank as many keywords as possible. And these are not just any keywords. These are words or phrases that our customers use to search, which help them to find products and services on-line. Moreover, it is impossible to rank just any keyword combination. A keyword with high search volume and, lower difficulty is what we want, to be on the first-page of Google.

SEO Strategy 2: Perform Competitor Analysis 

Nobody knows that our rival is better than us. Therefore it is better that we engage into a competitor analysis. Yes, competitive keywords analysis is one of the most crucial and effective ways to gain advantage, when comes to communication and marketing online.  And as Kanary says, “It will be up to you to guide your agency by letting them know what competitors look at.”

SEO Strategy 3: Match Content with Keyword Intent

If, for instance, you search for the phrase “garage door repair”, you would get to see articles about purchasing new garage doors? Or you would want to see something instructional or some video about how to repair your garage door?

Yes, this how we plan keywords for content communication and marketing online. And yes, it’s important for us to put ourselves in the searcher’s shoes to understand what exactly they are looking for. We match contents with the keywords to make the search for potential customer easy, and to figure out what type of content would work to make our client’s websites better.

Time to time, we also have to check if keywords needed to be changed to make the content strategy suitable, keeping the a few things in mind:

Awareness: Keywords should be planned and focused in a way that, it is close to the problems or symptoms visitors to our website or our client’s website may be experiencing.

Consideration: Keywords should be planned in a way that, it is centered on specific names and solutions that products provide.

Decision: Purchase or Sales keywords and content help sell the products or services.  

SEO Strategy 4: Website Optimization for Keywords  

We as a growing digital marketing company can determine the keywords not only to optimize the contents, but also to optimize client’s websites by doing things like:

• Including the appropriate keyword in each title
• Ensuring that the title is a part of Meta description and URL.
• Checking if the title is within 65 characters.
• Associating content with campaign.
• Including call to action button.
• Using sub-heads that include the keyword phrase.
• Ensuring that the keywords are included frequently throughout the blog post.
• Including at least 2 internal links to product pages and related blogs.

But there’s a lot that goes into digital marketing strategy, especially when it comes to SEO. Something that worked five years ago may not be relevant anymore. And in addition to SEMrush, digital marketing companies like ours should have some basic tools, like BuzzSumo, SpyFu, Google Auto Suggest, and Google AdWords Keyword Tool to keep us ahead of the competition.